Despite the fact that iterative approaches to software development are increasingly used, most of the people paying for IT software developmet have an expectation that we should be able to tell them—before coding starts—"what's it going to do, what's it going to cost, and when's it going to be ready?" This article exlains why that's an unattainable expectation and corrects the misleading "product-lifecycle-model" for estimating.

Churning out medium-grade software to meet deadlines, and experiencing critically defective projects over the years, can easily wear down optimism till it gives way to cynicism in the software testing and quality professions. In this column, Eileen Strider empathizes with that tendency and offers ideas that may improve the quality of your experience.