It's important to create a culture that inspires and infuses your development team with great ideas. But ideas are not action. Ideas in and of themselves are nothing more than unrefined, random thoughts, and worse, most ideas never get implemented. Even when you do follow through on some of the best ideas, they can cause great harm without proper planning and execution. While creativity is an asset, unbridled creativity where disparate ideas abound outside a sound decision-making and execution framework will create distraction and chaos. In this session, Melissa Petak will show you how to transform your organization into a value-creating machine. Using Forbes 15 elements of spurring innovation, Melissa will show you how to balance your innovation portfolio, establish a competitive advantage, and drive business engagement. You'll learn how to create a corporate culture that turns ideas into innovation.

As agile goes mainstream, many organizations are only focused on mastering different elements of agile frameworks. Progress is measured by vanity metrics such as velocity and burndown charts. These metrics can turn agile teams into backlog lumberjacks! Teams, ScrumMasters, and leadership must realize that while speed to launch is crucial to delivering software, speed to learning is even more important. To accomplish this mindset shift, product owners need to learn to change their focus from mastering the art of writing user stories to connecting their teams with the users of their products and the problem they are trying to solve. This involves concentrating on user personas, behavior, and needs. Taking teams to the next level of satisfying users through the continuous delivery of valuable software requires an alignment between the development team and the customer.

Even today, communication breakdowns are a primary cause of software project failures. Marcia Buzzella’s research shows that increasing the success rate of projects across agile, DevOps, and waterfall methods requires a balance of social and technical capabilities. Social interactions enable us to assess situations and course correct in ways machines cannot. By strengthening your individual social capabilities (i.e., improving communication techniques and building supportive relationships), you can help transform how testing activities are perceived and help stakeholders understand how testing objectives align with overall project goals. Marcia offers guidance on assessing your current communication skills—what you do well and what needs to improve—and tactics for enhancing your skills and the skills of your team.

Diversity is becoming the norm in everyday life. However, introducing global delivery models without a proper understanding of intercultural differences can lead to difficulty, frustration, and reduced productivity. Priyanka Sharma and Thena Barry say that in our diverse world, we need...