B2B and B2C Software Project Management—So What's Different?

Learn how to understand and address the unique and not so unique aspects of Internet-based business-to-consumer (B2C) and business-to-business (B2B) project development. Based on three case studies used to illustrate the important aspects of Internet project development, you will cover the full project lifecycle--from inception to launch--highlighting key principles and practices along the way. The case studies will include an information-centric Internet Web site (corporate brochure site), and electronic commerce site (consumer), and a business-to-business exchange.