How to Design Frustrating Products

In the software business, poor product design can lead to frustration and wasted time for our customers. Although we can ignore "usability" and "good design" without negatively impacting the initial success of a product, sales and customer satisfaction will suffer in the long run. Usability is a topic that has been discussed at great length, but many of the accepted design conventions either lack explanations of where and how to apply them, or they are entirely untrue. Sanjeev Verma explains how to ignore usability and save valuable time during the design phase of a product and apply it where it really counts-on new feature development. Kendra Yourtee offers proven practices that she has used in her daily routines to improve the usability of products as they are updated. She discusses simple ways to "test" designs against real data before the software is complete. Kendra presents six key ideas that you can use at any stage in the product development cycle to help design better products and applications.