Hi Jirong,
there are many deployment frameworks being developed and marketed these days. Puppet and Chef are the two open source tools commonly used for provisioning servers. There are others and many of the commercial tools are also becoming very popular.
What features are you looking for?
What technologies and platforms are you working in?
How many releases are you anticipating?
(Be careful this grows quickly when you are successful!)
Bob Aiello
Technical Editor, CM Crossroads